Following clues to the origin of mankind a team journey across the universe and find a structure on a distant planet containing a monolithic statue of a humanoid head and stone cylinders of alien blood but they soon find they are not alone.
Director: Ridley Scott
Release Date: 8 June 2012 (USA)
Budget: $130,000,000 (estimated)
Opening Weekend: $51,050,101 (USA) (8 June 2012)
Gross: $126,464,904 (USA) (14 September 2012)
Widest Release: 3,442 theaters
Close Date: September 20th 2012
In Release: 105 days/15 weeks
Production Companies
New Technologies:
Prometheus generated a huge online campaign through posting videos that went viral. Due to Scott’s previous success with SciFi films he already had a big online fan base.
The film had a great marketing campaign as the people involved along with the cast would make videos to help the films promotion. Fortunately, these video went viral and due to so many people talking about these videos, the film generated a lot more interest. The first of the videos was a TED talk from the future. The second one is about David, a robot who understands human emotions that he does not feel, and who is creepily life like. The third is almost a little movie into itself. We learn a lot about David and the world he lives and works in and the video is just incredibly entertaining. The popularity of these videos provided a huge boost to the advertising of Prometheus. Prometheus enjoyed a prominent and persistent promotional campaign that was also highly innovative. There were numerous trailers, teaser trailers, ‘making of’s’, clips, viral clips, viral ads, images, posters and exclusive set reports.
RSA Films: ‘Prometheus’ box office success was predated by an internationally acclaimed viral marketing campaign targeted at bringing viewers into the world of the film. Alongside the creative team at Ignited, we utilized innovative guerrilla marketing strategies that resulted in three billion media impressions worldwide. Our groundbreaking campaign won three Cannes Lions, two D&AD Pencils, and both Gold and Silver BTAA Arrows with Luke Scott taking home silver for his Prometheus TED Conference, and Johnny Hardstaff striking gold with his viral David.’
Media Ownership:
20th Century Fox, Dune Entertainment, Scott Free Productions and Brandywine Productions are the production companies that produced Prometheus. 20th Century Fox being the main company in financing the film. Scott asked for $250 million from Fox and they offered him more money too make the film a PG which he obviously refused as the film has a 12 age certificate. However Lindelhof approached fox and told them with his new re-writes they could do this thing for considerably less and apparently the studio agreed with him and cut the budget down to between 100 and 150 Million..except…there are now some serious reports…which indicates Scott finished this entire thing on a budget compromise with FOX of $200 million even, and not the 100-150 million that was being reported.
Digital Distribution:
RSA was the company that was most involved with the advertising of the film. People said that they got annoyed with all the videos and trailers being released about the film as it gave too much away. However the advertising using these video has proven to be successful.
The IMAX release of Prometheus will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
Megan Jackson's AS Media Studies Blog 
Impressive stuff geez
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