Skyfall

Director: Sam Mendes

Release Date: 9 November 2012 (USA)

Budget: $200,000,000 (estimated)

Opening Weekend: $88,364,714 (USA) (9 November 2012)

Gross: $304,360,277 (USA) (8 March 2013)

Production Companies: Eon Productions

UK Distribution:Sony Pictures International (2012) (UK) (theatrical)

Media Ownership:

Skyfall was produced by Eon Productions and distributed by MGM and Columbia Pictures (both owned by Sony). Heineken paid £28 million to the films budget to allow for there product placement in the film and in subsequent film TV ad featuring some of Skyfall’s cast.

 

New Technologies: 

Skyfall was the first Bond film to be shot digitally, as well as Sam Mendes’ first digital experience. It is also the first production anywhere to make use of ALEXA studio cameras.

Heinken backed the marketing of Skyfall with its digital activity on Google and social media marketing on Facebook.

The Skyfall song by Adele helped advertise the film greatly as it was number one in the charts and extremely popular.

The film was advertised on posters posted everywhere and was featured on the front page of magazines suuch as Empire, Entertainment and GO.

Skyfall is a good example of where cross media convergence is used. Sony owns multiple media companies and used all its resources to help advertise Skyfall. For example the song by Adele is a was of using music with film.

Digital Distribution:

Skyfall was the first Bond film to be screened on IMAX although it was not filmed with IMAX cameras. The film release coincided with the Bond films 50th anniversary.

Around $75,000,000 was spent on marketing Skyfall.

The most outstanding piece of marketing was James Bond’s stunt with the queen at the 2012 London Olympics opening ceremony.

Theatrical Performance
Domestic Box Office	$304,360,277
International Box Office	$806,166,704
Worldwide Box Office	$1,110,526,981
Home Market Performance
Domestic DVD Sales	$47,791,090
Domestic Blu-ray Sales	$52,408,139
Total Domestic Video Sales	$100,199,229