The Inbetweeners Movie

Release Date: 17 August 2011 (UK)

Budget: £3,500,000 (estimated)

Opening Weekend: $35,955 (USA) (7 September 2012)

Gross: $35,955 (USA) (7 September 2012)

Media Ownership:

Production Companies:

• Film4 (presents)
• Young Films
• Bwark Productions

Bwark Production: Advised to sell to Zodiak Media in the interest of shareholders. The sale to Zodiak group would allow the producers/founders of Bwark films to access a global network. It would also put them in a better position to fund and distribute future comedy shows/films.

4DVD released the DVD and Blu-Ray on December 12, 2011 in the UK.

New Technologies:

The film was advertised on social media sites such as twitter and Facebook. Parody accounts were made of the characters on twitter.

The film was available to rent on Film4OD as the series was original broadcast on Channel 4 stations.

When looking to buy the film on Amazon a link was available to rent the film on LoveFilm.

The DVD included lots of special features such as a ‘making-of’ documentary, footage from the films London Premiere, various deleted scenes, cast commentaries and a blooper real. The Blu-Ray release also features an extended cut of the film that restores approximately 4 minutes of material omitted from theatrical release, most notably an additional scene in which Will and Simon encounter a drunken Mr Gilbert on a Malia stag weekend. Asda released the film with a bonus disc consisting of video diaries from the cast. This attracted more people to buying the Blu-Ray even fi they saw the film in theatrical release.

A soundtrack from the film was also released on iTunes and the cast of the film did interviews on different radio stations such as Absolute Radio.

Digital Distribution:

Entertainment Film distributors had the rights to the film for cinema exhibition. Channel 4 retained the rights for sales on the DVD market.

The release date of the summer holidays (at DVD release at christmas) allowed many of the target audience of 15-25 year olds to go and see the film at the cinema in the school holidays or receive the DVD for christmas and watch it over the festive period.

The most popular cinema screenings of The Inbetweeners Movie came from suburban areas such as Kent, Crawley and Romford. This links to the TV series that was set in suburbia.

The Inbetweeners Movie was advertised on the Golden Wonder pot noodle where you could win a trip to Malia, where the characters went on a ‘lads holiday’ in the film. The T-shirts the group wore in the film also became quite popular and with them being quite a rude, outstanding design, it caught peoples attention and therefore also advertised the film.